Cardinal Health Senior Market Manager, Laboratory Products, Cardinal Health Brand Infectious Disease/POC & Microbiology in Dublin, Ohio

What Product or Services Marketing contributes to Cardinal Health

Product or Services Marketing is responsible for defining the product/service and market strategy and life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion, and branding.

Accountabilities

The purpose of this position is to provide effective management of the Cardinal Health Brand Infectious Disease/Point of Care (POC) and Microbiology product portfolios and to drive increased engagement with these customer disciplines. This senior market manager facilitates the achievement of Laboratory Products’ revenue, profit and marketing objectives and works with the field sales team, supplier partners, R&D, QRA and other functional groups within Cardinal Health to meet customers’ needs. This market manager will monitor the Infectious Disease/POC and Microbiology segments of the Laboratory market, recommending market strategies, product portfolio additions, and appropriate marketing activities to grow the business in this market segment profitably. Key responsibilities include completing market and product opportunity assessments, lead activities related to definition and implementation of new product development, manage product portfolio to ensure maximum alignment with market trends and opportunities constantly updating the business’s understanding of customer’s needs and requirements. As a senior market manager, this person will lead training and provide mentoring of the field sale organization, as well as other customer and business support staff; this training will include product application training, product positioning, competitive market landscape, general market trend landscape (i.e. federal and other related impacts) and key customer business dynamics.

Key Accountabilities

  • Drives primary and secondary research efforts to support the development of strategic direction for the Infectious Disease/POC and Microbiology market segments.
  • Analyzes the competitive product environment for Infectious Disease/POC and Microbiology, including understanding pricing, promotions, product offerings, and market approaches.
  • Provide accurate and up-to-date information regarding product trends, technology shifts, reimbursement trends, regulation changes and related market activities through in-depth review of research reports, technical and trade publications/journals, trade show attendance, association meetings and customer visits.
  • Conducts market and business opportunity assessments, including full stage and gate activities as needed, to support the Laboratory Products revenue, profit and market share objectives.
  • Identifies new product portfolio opportunities through development, partnership or acquisition and develops sales tools to support field sales in targeting customers and applications, supporting the customers’ needs and overcoming competitive threats.
  • Actively manages product pricing and competitive positioning of key features and advantages through the maintenance of effective and regular communications with sales, supplier partners, and other key functional groups.
  • Establishes and oversees tracking of financial objectives, including product line growth, profitability, market share, product life cycle and internal performance metrics (service levels, back orders, etc.).
  • Proactively seeks out opportunities for new and existing products.Creates and leads cross functional teams to drive new product opportunity development and product performance enhancements (Op Ex with supplier partners, etc.).
  • Guides problem resolution to meet customers’ needs to resolve quality, delivery or inventory issues.
  • Maintains cadence of contact and interaction with key lab personnel relative to category, through either sales force collaboration, VOC, advisory council interaction or arranged site contacts.Goal is to continue to develop relationships internally and externally and to build and reinforce value of Cardinal Health.
  • Maintains cadence of contact and interaction with current and potential supplier partners.Responsible for ongoing relationship development and building to enhance and promote value of Cardinal Health.

Knowledge, Skill Sets and Abilities

  • Technical knowledge of the operation, products and applications in the Infectious Disease/POC/Microbiology market and laboratory space.In-laboratory experience realized through education, sales experience, Infectious Disease/POC/Microbiology lab experience, or otherwise laboratory customer facing experience is desired.
  • Product Launch Experience (Stage and Gate understanding, Downstream Marketing, Successful implementation and process appreciation)
  • Strategic development experience (Go to market strategy, market assessment, business plan development)
  • Strong communication skills and demonstrated ability to work cross functionally with business leadership, sales, operations, R&D, quality, inventory and sourcing.
  • Experience in product or sales training, as well as customer presentations.

Qualifications

  • Bachelors degree in related field, or equivalent work experience, preferred.
  • 8+ years experience in related field, preferred.

What is expected of you and others at this level

  • Applies advanced knowledge and understanding of concepts, principles, and technical capabilities to manage a wide variety of projects
  • Participates in the development of policies and procedures to achieve specific goals
  • Recommends new practices, processes, metrics, or models
  • Works on or may lead complex projects of large scope
  • Projects may have significant and long-term impact
  • Provides solutions which may set precedent
  • Independently determines method for completion of new projects
  • Receives guidance on overall project objectives
  • Acts as a mentor to less experienced colleagues

Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.