Cardinal Health Sr. Product Manager, Stents in Milpitas, California

Sr. Product Manager, Medical Device (Stents)

Product or Solutions Marketing -- Product Marketing applies the full range of marketing disciplines to drive integrated commercial marketing plans that result in customer acquisition, loyalty, sales growth and improved profitability.

Key Activities and Accountabilities:

  • Planning and developing the marketing strategy for the coronary stent portfolio
  • Lead competitive intelligence and competitive messaging/talk track development to effectively manage competitive threats
  • Drive brand messages and communication through internal and external communications
  • Engage with physician customers by participating in marketing events such as seminars, tradeshows, workshops and field visits
  • Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process and increase sales force effectiveness
  • Collaborate with a diverse group of partners, including but not limited to: Sales, Marketing, Supply Chain, Clinical Education and training

Cordis Product Marketing Functions :

  • Leverages customer and regional / geographical market knowledge and strong cross- functional collaboration to develop positioning, messaging, content, promotional tactics/programs to drive demand and meet annual business plans. Identifies and remains current on market trends.
  • Delivers regional forecasting to inform rigorous demand planning, in cooperation with delivery teams such as manufacturing, RFP/contracting, software development and/or operations.
  • Drives pricing and promotional tactics and strategies to achieve business objectives and optimize product profitability in collaboration with Product Management & Development.
  • Understands methods available to execute primary research (VOC) that are necessary to decision making. Identifies market opportunities through VOC/secondary research and takes action by implementing and managing solutions.
  • Demonstrates knowledge of marketing disciplines and concepts necessary for building business & omni-channel marketing plans and identifies the appropriate channels to market.
  • Demonstrates strong financial acumen and P&L management.
  • Demonstrates strong working knowledge of products and is a strong advocate of the brand.
  • Assesses the landscape and leverages segmentation to focus sales and marketing efforts on the best audiences and opportunities.
  • Create meaningful customer segmentation for responsible product categories to boost account targeting and messaging strategies
  • Create differentiated and meaningful product positioning and messaging, evolving both as needed over the lifecycle of the product
  • Lead the creation of product core creative and marketing collateral with marketing communications, including brochures, animations, illustrations, sell sheets, adverts, etc.
  • Craft strategic communication plan (internal/external) and optimize with partners to create significant noise and momentum with the launch
  • Drive strategy and execution at national tradeshows
  • Drive conference strategy for EluNIR focused on promotion and competitive intelligence gathering
  • Lead competitive & clinical positioning, economic selling, and objection handling for responsible product category.
  • Capture competitive intel and create key talking points for the field
  • Drive effective messaging and corresponding tools for economic customers
  • Partner with R&D and other partners to showcase product performance and features vs. competition
  • Manage objections in the field through tool development and customer visits, and support area and regional sales meetings to drive execution of product priorities

Qualifications

  • Bachelors degree in related field, or equivalent work experience, preferred.
  • 8+ years experience in related field, preferred.

Must have :

  • Med Device Marketing Experience
  • Excellent verbal and written communication skills

Nice to have:

  • Technical/Clinical marketing background
  • Digital Marketing Experience

What is expected of you and others at this level

  • Applies advanced knowledge and understanding of concepts, principles, and technical capabilities to manage a wide variety of projects
  • Participates in the development of policies and procedures to achieve specific goals
  • Recommends new practices, processes, metrics, or models
  • Works on or may lead complex projects of large scope
  • Projects may have significant and long-term impact
  • Provides solutions which may set precedent
  • Independently determines method for completion of new projects
  • Receives guidance on overall project objectives
  • Acts as a mentor to less experienced colleagues

Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.